Creating a Culture of Digital Transformation through Effective Communication and Collaboration
Cultural Evolution in the Digital Age
In today’s digital age, transformation is constant. However, an organization’s culture is the driver to successfully lead businesses to the digital path. The success of a digital transformation relies on the attitudes, behaviors and goals of a company’s people.
Organizations that choose to get their people on board with their digital transformation goals and take a human-centric approach to digital transformation are 2.6 times* more likely to witness success in their growth trajectory and foster successful digital transformation.
Bottlenecks in the Digital Transformation Journey
Roadblocks hinder an organization’s progress toward digital transformation. The key challenges include:
- Isolated organizational data in functional or hierarchical silos
- Lack of correct skillset to enable digital transformation
- Breakdown of inter-team communication and collaboration
- Cultural resistance to change
- Job insecurity or lack of psychological safety among employees
The prevalence of any one or more of these barriers deters the transformation process. Companies must overcome these stumbling blocks to encourage cultural change so that digital transformation can thrive. And as a solution, technology and people-centric management can help build a digital-ready culture in traditional organizations.
Digital tools can facilitate effective collaboration, boost efficiencies, enable standardization and encourage innovation. Global technology giants like Hitachi can help to speed up the digital transformation journey in organizations. For example, Hitachi’s Smart Manufacturing Solution Envisioning Workshop helped Logan Aluminum employees understand the benefits of the manufacturing company’s digital transformation initiatives — to boost productivity and competitive advantage.
Ushering in positive cultural shifts amongst people is the best way to ensure a successful digital transformation journey because in any organization, transformation cannot be successful without its most valued asset — its people.
Discover how Hitachi is unlocking value for society with Social Innovation and Digital Transformation in Manufacturing :
https://social-innovation.hitachi/en-us/think-ahead/manufacturing/
